Wednesday 4 March 2015

Need One on One Coaching?

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Tuesday 3 March 2015

3 Blog Writing Tips

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Blogs are a great way for anyone to get their ideas across to others and a great way for businesses to do some free advertising. Creating a great blog is an excellent way to drive more traffic to your site. When building your site there certain tips a person should pay attention to when they are writing their blog.

1. Write

When you are writing your blog write it with your reader in mind. When a reader is looking for information that may pertain to your idea they want the information in a way that they can both read and understand easily.

2. Valuable and Worthwhile

With everyone busy life no one has time to waste to look at a boring site. If you cannot think of anything creative to talk about, then try to do interview, or even a book. Anything will do as long as you are not posting useless content.

3. Proofread

It is grave importance that you proofread your material before you push that post button. Once you push that post button that is it the error is out there and there is no way back. Respect your reader and keep your site free of errors and easy to read.

4. Short and Simple

Keep your postings as short and simple as possible because its human nature that people are scanners. You will need to make your point quickly otherwise risking losing your reader completely.

5. Lively

Write to your readers like you would talk to your friend or family member. The more lively your posts, the more snagged your readers will become. Make it seem like you are talking directly to them and only them. But be sure to make your point quickly 6. Links Use links as often as you can. This will help you create credibility and help establish you to the reader as an expert on the subject. You can also create a network by linking to other similar blogs. The other bloggers will clearly thank you.

7. Keywords

Use your keywords as often as you can it will allow you to stay on task and the search engines will love it. The more keywords you use the higher your rankings on the search engine your blog will appear.

8. Write Clear

You need to write your blogs in a way that the average person can understand. Do not ever try to put more than one idea in a sentence this will confuse your readers. Make sure you use your commas as often as possible

9. Headline

Make sure your headline is easy to understand and should have keywords relating to your blog in it.

If you follow these simple steps, you will have a great written blog in no time with a lot of readers.

Hank van den Berghe is the Owner of http://MoneyMarshal.com.

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Monday 2 March 2015

10 Habits of Highly Successful Online Marketers

By George Kosch

1. Successful online marketers know that marketing must be done as consistently as possible. Marketing and promotion must be scheduled, frequent and without fail.

2. Successful online marketers know that the money is in the list and thus list building strategies MUST be integrated into all marketing campaigns.

3. Successful online marketers know that landing pages, also called squeeze pages are what will generate leads NOT a static website.

4. Successful online marketers know that you must continually seek out NEW advertising sources. Don't stop when you find a few good sources, keep looking for new sources to expand your marketing reach.

5. Successful online marketers know that paid ads produce the best results IF the source is trusted and proven, but a combination of free and paid ads is still smart marketing.
6. Successful online marketers know that ad swaps are both cost effective and a clever way to reach your target markets.

7. Successful online marketers know that having access to a number of quality products, services, affiliates or referral programs produce multiple streams of income is the key to generating online income.

8. Successful online marketers know that you need a reliable way to track your ads so you know exactly where you are getting results for your efforts and advertising dollars.

9. Successful online marketers know that one cannot know it all, and investing in proven-effective reputable training programs for access to software, list building techniques, and mentoring can save a lot of time, money and frustration.

10. Successful online marketers know that it takes time to build a successful online business.

George Kosch is the Home Business Bootcamp Instructor at Worldprofit Inc., a web-based company providing training for people who want to learn how to earn at home using the power of the Internet.

This summer Worldprofit celebrates its 19th birthday! Click here to get a free Associate Membership and join over one million Worldprofit Members around the world benefiting from the home business resources, training, software, marketing assistance, traffic generation and mentoring program.

Republished with author's permission by Hank van den Berghe http://MoneyMarshal.com.










Sunday 1 February 2015

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Monday 29 December 2014

SEO for Local Small Business

You can be sure that your competitors are vying for the top spot in Google SERPs. If you aren’t throwing your hat into the ring, you’re giving business away. As a small business owner, it’s imperative you do everything you can to get your brand in front of as many consumers as possible.
This means embracing new advertising methods, especially given that consumers are spending more time now on their mobile devices than they are in front of their TVs. It’s no secret that the best way to reach Internet-savvy customers is to position yourself highly in Google SERPs.
Google has taken a special interest in aggregating businesses based on their geographic locations. This allows Google to provide its users with useful information on the go, which ensures that the company remains relevant as search transitions from the desktop to mobile.
In order to rank highly in these lists, however, you’re going to have to optimize your on-page SEO, and you’re going to have to engage with customers on a whole new level.
On-Page Optimization
Google analyzes your website to determine what your business is all about. If any on-page factors are off, the search engine will rank you lower than it otherwise would have. And lest you think that you don’t need Google, keep in mind that this means that your competitors will take your place in the SERPs.
The first crucial on-page factor is your domain name itself. Ideally, your domain should speak to what you do and where you are located. The simplest way to go about this is to combine the two pieces of data. Let’s say you own “Bob’s Sports Apparel,” and you operate out of Detroit. Your domain using this simple setup would be:www.bobssportsappareldetroit.com.
Throughout your site, you want to use keywords naturally, and you always want to create copy for human readers. Read your content aloud and ask yourself if it reads naturally. If you have any doubts, you should probably rewrite. Additionally, you’ll want to add your NAP—name, address and phone—data to each page of your site.
Finally, share the love. Your content should not be all about you. It’s important that you present yourself as part of a vibrant community. To that end, you may want to consider collaborating with a local business or donating to a local charity or event. Anything that gives you a reason to blog about your community is great for SEO.
Reviews
Reviews are the lifeblood of brick and mortar businesses in the Internet age. This consumer-generated content gives you immediate social proof, and it definitely increases your visibility in local search engines. Take note: while certain retailers on Amazon are known to purchase reviews from unscrupulous third parties, the same strategy can backfire spectacularly for brick and mortar businesses.
If caught, you might find yourself forking out thousands to a PR firm. You should never pay for reviews. What you can do, however, is encourage your customers to leave organic reviews with in-store leaflets, website callouts and follow-up emails.
Sure, you will receive the odd negative review, but there is no honest business in existence that does not receive at least a few complaints. The truth is, the odd three-star or two-star review makes you look more genuine. When you create your in-store leaflet, you’ll have to decide whether to direct the reviews to your own site or to a review aggregator like Yelp.
Keep in mind that the reviews on your own site won’t hold nearly as much sway with consumers as those found on a third-party site. When responding to negative reviews—if you respond at all—it is of the utmost importance that you do so positively.
Thank the author for their feedback and ask them how you can resolve their issue. If you satisfy the customer, they may alter their review. Antagonize them, and they will come back with friends.
Keeping tabs on the social media marketing landscape is central to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
Hank

Building Your Business on Raving Fans

In 1993, author Ken Blanchard published a groundbreaking book called “Raving Fans: A Revolutionary Approach to Customer Service”. The very influential book was used as a framework by many brick and mortar companies to revamp their customer’s experience.
While it has been more than 20 years since the book was published and much of the business landscape has shifted to the web, the principles outlined in Blanchard’s book remain critical to retaining and expanding any business’s customer base.
Blanchard’s premise was simple: Business owners are responsible for creating good relationships with their customers so that they will keep coming back.
This principle was supported by research that showed that customers who have an emotional attachment to a business are more likely to continue to do business with that business—and also recruit their family, friends and associates to use the business as well.
Putting this premise into the context of web-based businesses, if you can create strong emotional bonds with your customers, you can convert them into “raving fans” who will evangelize for your business to their social media contacts and others.
Boiled down to its core elements, Blanchard’s Raving Fans program can be expressed as three secrets:
Secret 1: Be Clear on What You Do
Decide ahead of time what you want your online business to do then stick with your decision. It’s easier for customers to “buy in” to your business if you offer a consistent brand with every interaction.
If you are too diversified or your brand message can’t immediately be grasped by your customers, they are going to have a more difficult time engaging with your business. Remove any obstacles that prevent your customers from trusting and feeling comfortable with your business during every by being consistent and credible.
Secret 2: Give Them What They Want
The purpose of just about any business is to provide customers with something they want or need. To build trust bonds with your customers, you should strive to continually discover what your customers want and try to find solutions that give it to them.
This requires modifying what your business does based on your customers want. What they want today could be entirely different than what they want next week or next year.
The best way to understand what they want is to continually engage in a dialogue with your customers. In other words, if you want to know what they want, ask them.
Secret 3: Consistently Over-Deliver
To build trust bonds and create raving fans, your objective needs to be to “wow” customers with every interaction. Find ways to deliver more – Blanchard refers to this as “plus one percent more” – than what your customers expect.
When you over-deliver with your customer service, you set your business apart from all your competitors. Your customers will notice that you are going the extra mile to genuinely please them, which is something they probably can’t find anywhere else.
And, this is what causes them to be raving fans and to evangelize for your business to their family, friends, and (most importantly for online entrepreneurs) to their social media contacts, which will enable your business communications to go viral.
To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.
Hank