Ensure Your Content Marketing is Mobile-Optimized

Increasingly, we are using our mobile phones as our primary means of communication. In fact, mobile devices have now surpassed the desktop computer in terms of sheer numbers. This fact should govern how we create our content.

As more people shift from desktops to mobile devices, marketers need to design for mobile-first. This represents a significant shift in marketing strategy. Those marketers who design content with mobile devices in mind will be ahead of the pack.

With this in mind, here are some tips for creating mobile-optimized content:

Design with a Goal in Mind

You only have a few moments with your target, so you should focus on your goal and getting to that goal as quickly as possible.

Write Strong Headlines

Good headlines are always important and every serious marketer should spend time learning how to craft compelling ones. This is more important than ever when it comes to mobile content. Mobile users generally don’t have a lot of time and skip around from activity to activity on their devices. As a result, you have only a few seconds to pull someone in to your content. That is the job of your headline. Don’t be afraid to test several headlines to find which one works best. Some copywriters advise trying at least thirty headlines for copy or important content.

Design Content in Modules

Since mobile screens are small, and time is short, it is a good policy to design your content in modules or chunks. These can be digested in parts or as a whole. Either way, it makes your content more digestible for mobile users.

Reveal Up Front

With mobile users, you are racing the clock to present your content. It is a good idea to mention your most important points right away. Most people read just the first few lines, or skim the sub-headers. You want to make sure that your audience gets your message.

Copywriting for mobile

Copywriting for mobile devices is different than traditional web-based copywriting. The most important thing to understand is how consumers use their mobile devices. For example, people frequently turn to their mobile device to fill in a pocket of time such as waiting in a car, or for an appointment. The idea then, is to get right to the point and keep the copy short. The old-school, long-form sales letter won’t work on a mobile device.

Test, Test, Test

As with any other form of marketing, testing is crucial for optimizing your mobile content. Since mobile devices are a relatively new advertising medium, there is not as much information or knowledge regarding what works and what doesn’t.

The best way to learn what your audience wants in terms of mobile content is to test your results. Study and measure engagement in order to continually improve your mobile content.

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